Fine Art in 120+ David Lloyd Clubs: A Case Study in Hospitality Art

Fine art can do more than decorate an interior. In carefully considered wellness and hospitality environments, it can help shape an atmosphere, establish a visual identity and create a memorable connection between people and the spaces they inhabit.

The installation of Zack Zublena’s fine art photography in more than 120 David Lloyd Clubs across the UK and Europe offers an example of how a distinctive artistic vision can become part of a wider interior experience.

When Art Becomes Part of the Experience

Contemporary wellness spaces are no longer defined solely by their equipment, facilities or services. Their atmosphere matters. The visual environment contributes to the way members experience a club: how welcoming it feels, how its different spaces are perceived and what makes its identity distinctive.

Art has a particular role to play in this setting. A considered photographic work can introduce a focal point, bring visual rhythm to a wall and give a space a more personal character. It can also create moments of pause and contemplation within an environment associated with movement, energy and wellbeing.

This is where fine art photography can move beyond conventional decoration. Rather than simply filling a wall, an artwork can contribute to the emotional and architectural language of an interior.

A Distinctive Artistic Language: The Human Form in Gold

Zack Zublena’s photographic work is built around the human figure, sculptural composition, gesture and light. Gold-coloured body paint transforms the body into a reflective visual surface, allowing light to define contours, movement and stillness.

The resulting images occupy a space between photography and sculpture. Their visual language is immediately recognisable, while their compositions can suggest strength, serenity, connection, introspection or balance.

This approach offers an alternative to generic interior imagery. It gives a space an artistic point of view and creates a visual identity that can remain consistent across different environments.

Art at Scale: More Than 120 Club Installations

The installation of Zack Zublena’s work in more than 120 David Lloyd Clubs across the UK and Europe demonstrates how a coherent artistic approach can be integrated into a multi-site environment.

The challenge of working across a large network is not simply to reproduce the same decorative effect. It is to preserve the character of an artistic collection while allowing each installation to contribute to the atmosphere of its surroundings.

In this context, the artwork becomes part of a broader design consideration: the relationship between scale, composition, colour, light and the architecture of the space.

David Lloyd describes its network as comprising 151 Clubs across the UK and Europe. The figure of more than 120 in this case study refers specifically to the installations of Zack Zublena’s artwork, not to the total number of clubs in the network. David Lloyd Clubs — About.

Why Diptychs and Triptychs Work in Hospitality Interiors

The format of an artwork is an important part of its relationship with architecture. A single image can create a strong focal point, while a diptych or triptych introduces a sequence, a rhythm and a wider visual composition.

Diptychs create a dialogue between two panels. Triptychs extend that dialogue across three parts, allowing the eye to move through a composition and experience it as a unified whole.

These formats can be particularly effective on larger walls and in spaces where the artwork needs to hold its presence without overwhelming the interior. Their proportions can also help designers respond to the scale and geometry of a room.

The Elegance of the Italian Renaissance

Beyond the meditative compositions and visual language of yoga, Zack Zublena explores another artistic dimension through his Italian Renaissance collection. Inspired by the timeless beauty of the human figure, this collection brings together classical elegance and a contemporary photographic sensibility.

In this triptych, a woman reveals herself through the poetry of her poses and the delicacy of her gestures. Each photograph captures a different moment, creating a visual rhythm that unfolds harmoniously across the three panels. The result is a work that is both sculptural and poetic, in which the expressive language of the body takes centre stage with natural grace and an almost timeless elegance.

Far removed from the world of meditation or athletic discipline, this creation celebrates femininity, grace and the beauty of movement. It recalls the fascination of the great Renaissance masters with the curves, postures and harmony of the human body, while giving them a fresh, luminous and distinctly contemporary interpretation.

Part of the Italian Renaissance collection, this triptych invites us to contemplate the human body as a work of art, in all its sensuality, nobility and delicacy.

Creating Atmosphere Through Composition and Contrast

The impact of art in a hospitality or wellness environment depends on more than the subject alone. Composition, contrast, scale and placement all influence how a work interacts with its surroundings.

The reflective gold tones in Zack Zublena’s photographs create a distinctive relationship with light. Against darker backgrounds, the human figure can appear almost sculptural. In brighter interiors, the same work can introduce warmth, contrast and a sense of visual depth.

This versatility makes the collection relevant to a variety of interior concepts, from calm relaxation areas to more dynamic shared spaces. The objective is not to impose one atmosphere everywhere, but to use art thoughtfully within the character of each environment.

What Hospitality and Wellness Designers Can Learn from This Project

The project illustrates several principles that can inform the use of art in hospitality, leisure and wellness interiors.

• Build a recognisable visual identity. A coherent artistic language can help distinguish an environment and make it more memorable.
• Consider the architecture. The scale, orientation and format of an artwork should respond to the wall and the space around it.
• Use art to shape atmosphere. Subject matter, colour, contrast and composition can contribute to the emotional character of an interior.
• Think beyond decoration. Art can become part of the experience of a space rather than an element added at the end of a design process.
• Balance consistency and individuality. A collection can maintain a recognisable identity while being selected and positioned with sensitivity to different interiors.

These considerations are relevant not only to premium health clubs, but also to hotels, spas, private members’ clubs, wellness centres, corporate environments and carefully designed residential interiors.

Art as Part of the Future of Hospitality Design

The relationship between art and hospitality design continues to attract attention across the industry. Publications such as Hospitality Design regularly explore the role of art, materiality and visual storytelling in creating distinctive guest environments.

The UK health and fitness sector is also evolving, with research from ukactive’s UK Health & Fitness Market Report examining the performance and development of the industry.

Within this wider context, art offers hospitality and wellness operators an opportunity to think more deeply about the environments they create. A thoughtfully selected work can contribute to a sense of place, reinforce an identity and offer visitors something memorable beyond the functional purpose of the space.

Beyond the Club: A Fine Art Collection for Considered Interiors

The experience of seeing Zack Zublena’s work integrated into more than 120 David Lloyd Clubs reflects the potential of a distinctive photographic collection within large-scale interior environments.

The same artistic language can be considered for projects where visual identity, human presence and atmosphere are central to the design brief. Each work is conceived as fine art photography, with its own composition and character, rather than as generic decorative imagery.

Explore the wider collection of original fine art photography and selected editions on ZackZublena.com, or get in touch to discuss an artwork or an interior project.

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